1. LEGAL INFORMATION
1.2 Pirelli Tyre S.p.A., with registered offices at Viale Piero e Alberto Pirelli 25, 20126 Milan, Italy, Fiscal Code, VAT and Milan Business Registry Enrolment n. 07211330159 (hereinafter referred to as “Pirelli”, “we”, “us”, or “our”, as appropriate) will act each as “Controller” of Personal Data provided for purposes of participation in the P ZERO™ Experience, for the purposes detailed in Section 3.
2. COLLECTION OF INFORMATION
2.1 We collect personal data, which under applicable data protection legislation, in particular Regulation EU 679/2016 of the European Parliament and of the Council of 27 April 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (also referred to as the "GDPR"), "), includes information that can be used to identify you, including - but not limited to - your first and last name, street address, ZIP/postal code, city, country, state, phone number and email address (hereinafter as "Personal Data").
Information you provide to us
2.2 We may collect your name, your date of birth, contact information, e-mail address, home address, name and date of birth of your companions (if any) and any other information you provide when interact with us, or when you contact us.
3. USE OF PERSONAL DATA AND LEGAL BASIS FOR THE PROCESSING
3.1 We may use your Personal Data for the following purposes:
I. to allow your registration to our website dedicated to the P ZERO™ Experience (whether you are a Purchaser or a Voucher’s Beneficiary or a Substitute Driver) or to fill in the documents you can download online (if you are an Additional Driver);
II. to allow you to purchase a P ZERO™ Experience Package or a Gift Voucher and for the obligations related to the organization and management of the P ZERO™ Experience;
III. to respond to your requests of assistance to the Customer Care.
The processing of your Personal Data for purposes of this Section 3. is necessary to fulfil your request to participate in the P ZERO™ Experience and therefore it does not require your prior consent.
3.2 Pirelli may also use your Personal Data for marketing purposes, as described under Section 7 below, and subject to your prior consent.
4. SHARING OF PERSONAL DATA
4.1 We may share your Personal Data when authorized by law or as follows:
(b) Pirelli Group companies. Your Personal Data may be shared with Pirelli & C. S.p.A. and/or with other Pirelli Group companies incorporated in Europe, to pursue legitimate interests related to the performance of technical and organizational activities functional to the purposes described in Section 3.
(c) Third Parties. Your Personal Data may also be processed by service providers and/or insurance companies appointed by Pirelli. The insurance companies will act as independent Personal Data Controllers. The other third parties will act, unless otherwise specified, as Data Processors. These third parties are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any purpose other than to perform the specific related operation, unless you have explicitly agreed or given your prior permission to them for additional uses.
(d) As permitted or required by law. In certain cases, we may be required to provide Personal Data in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful or in violation of applicable laws. We may release certain Personal Data when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves, or to detect, prevent, or otherwise address fraud, security, or technical issues.
5. THE PRIVACY RIGHTS OF THE PARTICIPANTS TO THE P ZERO™ EXPERIENCE
5.1 Participants to the P ZERO™ Experience have several privacy rights in accordance with the data protection laws applicable to you. According to GDPR provisions he/she has the right to access to his/her data processed by us, correct it, delete it, limit/restrict the processing of his/her data that can be performed by us, and he/she has the right to your Personal Data portability and the right to be notified about any possible data breaches of the safety of his/her Personal Data that may put at risk his/her rights to confidentiality and personal data protection. In order to exercise his/her rights he/she can contact Pirelli Tyre S.p.A. at firstname.lastname@example.org. You can also use your personal area on our website to directly carry out the operations permitted therein. He/she can also lodge a complaint with the authority competent in your country, in accordance with applicable data protection laws. We may not be able to accommodate every request related to certain information if we believe this would violate any law or other legal requirement, or other data subjects' rights.
6. RETENTION OF PERSONAL DATA
6.1 We will retain Personal Data of participants to the P ZERO™ Experience for: (i) as long as your account is active (if applicable and limited to your Personal Data); (ii) for a period of 1 (one) year from our last contact made for purposes linked to the supply of the P ZERO™ Experience Package or of the Gift Voucher, except where it is necessary to retain it for longer periods due to mandatory provisions of law; (iii) for marketing purposes, for a period of 2 (two) years from the end of last communication from Pirelli, unless otherwise requested by you (in this case, limited to Personal Data of participants who have provided marketing consent). We will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our rights (i.e.: defensive purposes). We will delete Personal Data upon request of the data subject, if permitted, in accordance with the applicable data protection laws.
7. COMMERCIAL ELECTRONIC COMMUNICATIONS
7.1 When you opt-in to receive direct marketing emails or communications, you consent to Pirelli to send you any promotional emails (including newsletters) and other commercial electronic communications concerning products and/or services of Pirelli or of other Pirelli Group Companies. You can always limit the communications that Pirelli sends to you. To refuse future commercial emails, simply click the link labelled “unsubscribe” at the bottom of any email Pirelli sends you.
7.2 Bear in mind that even if you have decided not to receive promotional emails in the future, it might still be necessary for us to contact you regarding important information about your account, in accordance with applicable data protection laws. Should you require information or assistance on how to unsubscribe, contact us by email at the following address: email@example.com.
8. WHERE WE STORE YOUR PERSONAL DATA OF PARTICIPANTS TO THE P ZERO™ EXPERIENCE
8.1 Pirelli will store your Personal Data of participants to the P ZERO™ Experience in the European Union.
9. PRIVACY POLICIES OF THIRD PARTIES
10. LIMITATIONS TO MINORS’ PERSONAL DATA
10.1 If you are a minor, according to Austrian laws, please do not provide us any Personal Data about yourself without the provision of adequate consent by the holder of parental responsibility over you. If we learn that we have collected Personal Data from a minor, without the holder of parental responsibility's consent, we will promptly delete that information. If you believe we have collected Personal Data from a minor, please contact us at firstname.lastname@example.org.
11. SECURITY OF PERSONAL DATA
11.1 We have security protocols in place to protect Personal Data from unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction and accidental loss. We only allow access to our databases when necessary, and then under strict guidelines as to what use may be made of such data.
11.2 It is your responsibility to protect the security of your login information, and we recommend that you use a unique password for our website that is different from the password you may use on any other site.
13. HOW TO CONTACT US
You may also contact the Data Protection Officer (“DPO”) of Pirelli Tyre S.p.A. at the Company's registered office, e-mail DPO_Ptyre@pirelli.com.